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07259_Field_TCUM T824.txt
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1996-04-10
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program a process or a product in order for it to be
accomplished. Is it not rather like the case of Al Capp’s
Schmoos? One had only to look at a Schmoo and think
longingly of pork chops or caviar, and the Schmoo ecstatically
transformed itself into the object of desire. Automation brings
us into the world of the Schmoo. The custom-built supplants
the mass-produced.
Let us, as the Chinese say, move our chairs closer to the
fire and see what we are saying. The electric changes
associated with automation have nothing to do with ideologies
or social programs. If they had, they could be delayed or
controlled. Instead, the technological extension of our central
nervous system that we call the electric media began more
than a century ago, subliminally. Subliminal have been the
effects. Subliminal they remain. At no period in human culture